EVE is not exactly a walk in
the park. The guy with a big stick, a deep wallet, and loads of Skill Points is usually the victor in a brawl. Despite all this, the entrepreneurial spirit
cannot be crushed, and many will try their hand at running their own
corporation. I have come and gone from EVE about three times over the past four
years, and what I’ve found is the same type of mix that you find in the real
business world. You have the massive corporations, some of which are run well,
while others sometimes seem to be held together by duct tape and pictures of
cats. You have new ventures, starry eyed and positive about the future. You
also have a sea of scams and traps to maneuver around and through just to stay
alive as an organization. It’s a virtual world, but it’s about as effective a
learning platform as there is for learning and educating others about the
basics of key concepts and hard lessons that come in business.
Personally, I had ascended
to the position of Chief Financial Officer in a corporation called Frankenmouse
Inc over the summer. It was an amazing opportunity. Not only did I get to
interact with an executive team and make strategic decisions, but I was also
able to lead groups of corporation members to operational success, both through
in game activities and out of game voice meetings and market analysis. When I
joined the group, things were progressing slowly, but all that was needed were
a few motivated leaders to direct and delegate roles and responsibilities.
Another executive member and
I took it upon ourselves to lead fleets which resulted in exponential
productivity for both us and our fleet members. From that leadership we were
able to expose others to how organization in small groups makes things so much
more profitable, and new leaders started to spring up from our example. The
corporation currently owns a Player Owned Station (POS) from which they conduct
industrial operations and are now generating a profit. Presently I have stepped
down from that position to focus on my business school capstone activities and
networking/blogging, but still function as a financial consultant and regular
corporation member.
Pox’s EVE Corporation Tips:
Mission and Vision: I can’t overstate enough the
importance of communicating a strong direction to your corporation members. In
EVE, there are plenty of directions you can go, and without a clear direction,
you’ll be chasing your digital tail forever. Pick a strategy, outline
milestones, and adjust as necessary. An ounce of planning saves a metric ton of
space ships from bursting into flames.
Read and Research: Until your eyes bleed. Not
only should you be understanding the game’s skill, combat, economic, and
organizational systems, but also find a business that seems to have similar
characteristics to the vision you have for your corporation. To help you
understand how combat figures in to the business equation, consider it
marketing. An attractive killboard (more kills / value destroyed than your
opponents) will draw attention and strike fear in to your enemies (competitors.)
Analyze and Measure: Progress is hard to see if
you’re not doing some measurement. EVE’s system makes it difficult to account
for corporation sales and purchases because there is no way to do them in the corporation’s
name and corporation’s wallet. I used to regularly joke with the other executive
members that we needed a Quicken account. Regardless of the shortcomings of the
system, having a good handle on your numbers and understanding of the market
will help you to become profitable much more quickly than stumbling around
blindly. The system is actually excellent in allowing you to export information
from the system to Excel, which allows linear regression analysis for the
markets. When your organization grows and gets more complicated, I would advise
using internal corporate Contracts to track your business transactions.
Anything outside of that would be a logistical nightmare when it comes to
trying to get people to report to an accounting journal.
Patience and Flexibility: This concept does
relate to real business directly, but in a non-traditional way. As an EVE
corporation CEO, you’re not putting food on the table for your corporation
members. People will come and go, your roster will change, but as long as you
keep your mission and vision in the minds of your corporation members, you will
continue to chug along. You can’t be afraid to take things slow at the
beginning at the risk of losing some overzealous members. Building your team
will always be the most important part, and allowing lone wolf players, as
talented as they may be, part ways with you will turn out to be the best
decision for both that individual and the organization. Just make sure not to
burn a bridge and keep them in your network of contacts. A friend with lots of
tenacity and experience putting it to use is always a good thing!
Network: This is probably one of the most
overlooked parts of EVE. In a 100% deregulated environment there are plenty of
scammers, spies, and malcontents. Make sure to find people for your
organization that specialize in the recruitment of new players and diplomacy
between other groups. When dealing with potential allies, make sure that you
can afford to lose whatever is being exchanged or available for new recruits.
You are taking a huge risk whenever you partner with new players, be them
recruits or other groups, and things can go bad in a hurry. Even long time
relationships can go sour if there is a change in strategic direction or
leadership. Never get too comfortable. Internal and external security is key to
any large scale operation in EVE, just like in real life.
Follow these five steps and
you’ll be well on your way to a successful corporation. Just remember that bad
stuff always happens, but that those things will be stories you can tell as you
roll through regions in your 256 man fleet, decimating anything in your path.
EVE would be a pretty boring game if there wasn’t real loss, fierce rivalries,
and anti-social psychopaths lurking in every system.
A note to all those out
there in the education world: Make EVE part of a 4 year college curriculum. The
game incorporates everything from strategic planning, a living, player
controlled economy, “industry” changes in the form of patches, statistics
rebalancing, and new additions to the game, and ample opportunity for creating
detailed financial reports and conducting market analysis, research, and
marketing campaigns. A company with a good brand and social media presence will
always outperform competitors with a weak one.
Do you have any tips to add
as a business leader, in EVE or in normal life? If so, share an engage! I look
forward to the conversation.
Gamers United!
Cavin “Pox” DeJordy